Sabra unveiled teasers for its first-ever Super Bowl commercial as the brand prepares to move hummus from the sidelines into prime time for the biggest dipping occasion of the year. The teasers feature an unexpected mix of stars including rapper T-Pain, drag stars Miz Cracker and Kim Chi, and reunited on screen for the first time since their infamous fall-out, Caroline Manzo and Teresa Giudice of the Real Housewives of New Jersey.
Cracker and Chi, best known as RuPaul's Drag Race alumnus, will be the first drag queens to appear in a Super Bowl ad.
The teasers set the stage for an entertaining 30-second commercial which will debut during the Super Bowl, showcasing the versatility and broad appeal of Sabra hummus.
"Hummus is for everyone and pairs well with nearly every food you eat," said Jason Levine, chief marketing officer for Sabra. "Whatever your passion, however you live, love, eat and enjoy life, this plant-based food is a winner. We're bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we've got something for everyone."