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“Advertising’s most elusive, yet lucrative target market.”
~The Associated Press on the LGBT community
Research conducted by Harris Interactive and Witeck-Combs Communications, Inc.* reveals that consumers who self-identify as lesbian, gay, bisexual or transgender (LGBT) have a deeper trust for products and brands that not only target LGBT consumers, but even more so for products offered by companies that have progressive policies toward LGBT employees.
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- 92% of LGBT Americans are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gays and lesbians.
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- 81% of gay Americans are likely to consider a brand that supports non-profits or causes important to them.
- 81% of gay Americans are likely to consider a brand that supports non-profits or causes important to them.
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- 64% of gay Americans are more likely to purchase everyday household products from companies that market directly to them in LGBT media.
- 64% of gay Americans are more likely to purchase everyday household products from companies that market directly to them in LGBT media.
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- LGBT consumers are more likely to consider purchasing a product from a company that is tailored to the consumer and includes images of their community in the ad.
#Boom Media is a St. Louis-based news, advocacy and community publication serving the lesbian, gay, bisexual, transgender (LGBT) and urban progressive community. The mission of #Boom is to provide a LGBT media product suite serving the St. Louis Metro and surrounding areas, with a focus on community and their perspectives on national, regional and local stories.
Please Contact Us for additional advertising information, questions, or to discuss your marketing strategy with the LGBT Community.
Email: boom@boom.lgbt Phone: (314) 502-9191
#Boom Media does not accept advertising which contains sexually explicit images as defined by 18 U.S.C. 2256. All advertising submissions are subject to approval in meeting content standards.
* Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006