Pop artist Jakk Fynn (he/him), a transmasculine Latinx pop artist committed to redefining masculinity, has released the music video for his latest single, "Fire." 

 

“An artistic statement on how society imposes gender constructs and sexual identities on its members, but this motif is applicable to all marginalized groups," says the California native with pop-punk and post-hardcore musical roots “It is a post-apocalyptic assembly line with an unknown force assigning rigid identities to its inhabitants. The repercussion is a lack of individuality and a colorless society.”

 

The video, which features a diverse cast and is co-directed by Maddy Talias and Meghan Luck, debuted today on Billboard Pride.

 

 

“Fire” is a dance track which has a melody as intense as its topic.  

 

“Oftentimes, queer individuals don’t feel wholly accepted, seen or loved for who they are," explains Jakk.of the track. "When romantic feelings are so infrequently returned, this can exacerbate an already deeply internalized identity struggle.”

 

Jakk, the descendent of Mexican immigrants, is committed to using pop music’s power to uplift audiences and challenge toxic social narratives, especially for audiences who don’t often see themselves fairly and accurately represented in mainstream culture. 

 

“We believe society would be better off if we learned to promote and celebrate individuality instead of persecuting each other for our differences," Jakk says of the video’s message. "The road is long to effectuate change within systems, but much like the inhabitants in ‘Fire,’ we can all employ daily acts of rebellion to advocate for ourselves and each other to shape a better tomorrow.”

 

Jakk's previous single, “Share the Seconds,” was released in 2018

 

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